At Britannia, we believe that there is a whacky side to everyone - sometimes hidden, at other times overt. And this is what we celebrate with our brands 5050, Maska Chaska, Time Pass & Top. With products which can well be called differentiated, in the world of sweet biscuits, these brands have carved out a special place in the minds of consumers across the country.

What happens when you mix two completely opposite flavors together? You get the lip-smacking and iconic Britannia 5050 Sweet & Salty biscuit – a biscuit that is deliciously sweet and scrumptiously salty. Launched in 1993, 50 50's dual flavored appeal soon made it a household name, while its whacky and unforgettable ads, including the iconic and much loved "Na re nana 5050" ad campaign only added to its growing popularity amongst the youth.